Austin PR Firm Say My Name PR Rebrands as Foster Engagement to Better Reflect Exactly What It Does
Visual Assets Available Here
October 20, 2026
.png)
AUSTIN, Texas (October 28, 2026) – Say My Name PR, an Austin-based public relations agency known for bold storytelling and boutique service, today announced it has rebranded as Foster Engagement. The new name better reflects the agency’s ongoing mission to drive engagement that fosters connection, action and loyalty for its clients.
Under the Foster Engagement banner, the agency will continue to deliver Public Relations and Social Media, while continuing to expand its emphasis on integrated, engagement-driven programs that leverage every facet of a client’s brand.
“I wanted a name that told people what we’re about without needing an explanation. The old name had personality, but we needed a name with purpose too. Foster Engagement felt like a natural fit – it’s exactly what we do for brands every day,” said Samantha Foster, President, Foster Engagement. “Our clients don’t just want to be mentioned; they want to matter. This rebrand reflects our commitment to thinking bigger, moving faster, and working more holistically to make that happen.”
Foster Engagement maintains its boutique model, ensuring each client receives direct attention from senior team members and access to executive-level counsel. Existing clients can expect continuity in their teams, contracts and day-to-day collaboration, with the added benefit of a sharpened strategic focus.
The agency’s approach is grounded in five key characteristics:
- We’re ambitious. We think big. With direct access to decision makers, we go straight to the top to get your story heard..
- We’re holistic. We put your whole brand to work. From your story to your people, we share it in ways that get consumers excited.
- We’re relentless. Across media, digital marketing and community programs, we pursue the right opportunities until your brand gets noticed.
- We’re creative. No news? We make news by drumming up fresh angles and buzzworthy collaborations that give people something new to talk about.
- We’re focused on you. Face time matters. As a boutique agency, we give every client personal, executive-level attention.
“Austin is a city that rewards bravery and creativity, and our clients embody that spirit,” Foster added. “As Foster Engagement, we’re doubling down on what makes this market special: ambitious ideas, unexpected collaborations and a relentless focus on relationships that move the needle.”
What the Rebrand Means for Clients and Partners
The transition from Say My Name PR to Foster Engagement is effective immediately. The firm’s ownership, team, and core service philosophy remain unchanged. Current client programs will continue without interruption, and all existing contracts remain in force under the new name.
Key changes include:
- A new brand identity, designed by Julie Savasky of 508 Creative and Overstory
- An updated website at www.foster-engagement.com and @fosterengagement social media handles
- Expanded emphasis on integrated engagement strategies that connect PR, content, partnerships and community
About Foster Engagement
Foster Engagement is an Austin-based communications agency for ambitious brands that want more than headlines — they want real engagement. Formerly known as Say My Name PR, the boutique firm partners with clients to turn visibility into lasting relationships through ambitious strategy, holistic storytelling, relentless execution and creative newsmaking. With executive-level attention on every account and direct access to decision-makers, Foster Engagement helps brands build connections, drive action and reinforce loyalty when it matters most.
For more information, visit www.foster-engagement.com or follow @fosterengagement on Instagram, Facebook and LinkedIn.
Media Contact:
Catherine Albertson
Foster Engagement (formerly Say My Name PR)
catherine@foster-engagement.com
512.924.0220
www.foster-engagement.com
