{
    "title": "62nd ANNUAL AUSTIN TRAIL OF LIGHTS, POWERED BY H-E-B, ANNOUNCES BOX OFFICE OPENING",
    "modified_at": "2026-09-30 15:57:38",
    "published_at": "2026-09-30 15:56:00",
    "url": "https://say-my-name.prezly.com/62nd-annual-austin-trail-of-lights-powered-by-h-e-b-announces-box-office-opening",
    "short_url": "http://prez.ly/QlQd",
    "culture": "en",
    "language": "EN",
    "subtitle": "Austin's Iconic Holiday Festival Returns to Zilker Park, December 10-23, 2026",
    "slug": "62nd-annual-austin-trail-of-lights-powered-by-h-e-b-announces-box-office-opening",
    "body": "\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 34.26%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/b82fbcad-2d34-41a5-8653-fc3fcb96aaab/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-b82fbcad-2d34-41a5-8653-fc3fcb96aaab\"\n                data-id=\"b82fbcad-2d34-41a5-8653-fc3fcb96aaab\"\n                data-original=\"https://cdn.uc.assets.prezly.com/b82fbcad-2d34-41a5-8653-fc3fcb96aaab/-/inline/no/Untitled\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/b82fbcad-2d34-41a5-8653-fc3fcb96aaab/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p style=\"text-align: center\">Visual Assets available<strong> </strong><a href=\"https://drive.google.com/drive/folders/1Nl4wcLf8e7cJsRAHlVAogvuInowMMuBD?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>here</strong></a></p><p>(AUSTIN, TEXAS - September 30, 2026) &ndash; The Trail of Lights Foundation announced today that tickets for the 62nd Annual Austin Trail of Lights, powered by H-E-B, are now available online at <a href=\"https://www.austintrailoflights.org.\">www.austintrailoflights.org.</a> This beloved holiday tradition, the longest-running event of its kind in Texas&rsquo; capital city, will take place from Thursday, December 10, to Wednesday, December 23. In keeping with tradition, General Admission remains free to the public for seven of the fourteen nights, ensuring that everyone can experience the magic of this festive celebration.</p><p>&ldquo;As we look ahead to this season, our focus remains on access and stewardship. We will continue building on more than a decade of work to preserve the magic of the Trail. That means maintaining its historic displays, expanding access through programs like STARS at the Trail, and ensuring this Austin tradition remains welcoming and meaningful for the entire community,&rdquo; said A.J. Bingham, Board President, Trail of Lights Foundation.</p><p>Recognized by <a href=\"https://travel.usnews.com/features/the-best-christmas-light-displays-in-the-us\" target=\"_blank\" rel=\"noreferrer noopener\">U.S. News &amp; World Report</a> as one of the Best Christmas Lights Displays in the U.S., and as a Top 10 Holiday Lights Display in Newsweek&#039;s Readers&rsquo;s Choice Awards, the Austin Trail of Lights has become a beloved attraction for many. What began in 1965 as a small gathering around a yule log has evolved into a dazzling display featuring over 2 million lights, 96 illuminated trees, and more than 70 festive displays and lighted tunnels throughout the park.</p><p>Guests can explore the <a href=\"https://austintrailoflights.org/calendar\" target=\"_blank\" rel=\"noreferrer noopener\">2026 Austin Trail of Lights event calendar</a> and make plans now for free entry (Dec.10-11 and Dec.13-17) or for nights which require a ticket fee (Dec.12 and Dec.18-23). Other optional experiences such as the Fun Run, Night Lights Preview Party and limited premium tickets are available. Proceeds from optional experiences support Trail operations, the STARS non-profit access program, free community entertainment performance opportunities, and free General Admission nights for over 100,000 annually.</p><p>&ldquo;For generations, the Austin Trail of Lights has brought Central Texans together for the holidays. H-E-B is honored to power this cherished tradition alongside the Trail of Lights Foundation, helping keep seven nights free for the community. We look forward to welcoming everyone to</p><p>Zilker Park for the 62nd annual celebration,&rdquo; said Heidi Post, Senior Director of Public Affairs, H-E-B.</p><p><strong>General Admission Information</strong> General Admission (GA) opens at 7 p.m. and is free for the Dec. 10 Grand Opening and on six additional public nights. The other 7 public nights are $8 per person except for children under 12 years old, who always receive free General Admission. In addition, anyone riding the event shuttle does not require a General Admission ticket.</p><p><strong>Specialty and Optional Night Events</strong></p><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span><strong>Dec. 4 &ldquo;Night Lights&rdquo; Preview Party &ndash; The 13th Annual Night Lights Preview Party </strong>serves as the Trail of Lights Foundation&#039;s first look and fundraiser, with proceeds ensuring the Austin Trail of Lights is accessible for all. Attendees will enjoy live music along with amusement park rides, beverages, and local bites. Donations to attend start at $100 per person.</span></li><li><span><strong>Dec. 5 Fun Run&ndash; Participants in the annual Fun Run, presented by Raising Cane&rsquo;s, </strong>will enjoy a festive two-mile untimed course through the Trail on a limited attendance night before the Trail opens to the general public. A new rolling start will debut this year, giving participants greater flexibility to begin the Fun Run. <a href=\"https://tol2026.ticketbud.com/fun-run?_ga=2.253279308.437658629.1789574538-1474086001.1788277662&amp;_gac=1.95285742.1788890064.Cj0KCQjw5P7UBhDaARIsAOSlS1NP7tXVLqrjIhBzwaqer6L6b5vLySfdvHIzK8KiXdHwzjTR8tC8JjgaArY3EALw_wcB&amp;_gl=1*1fi696w*_gcl_aw*R0NMLjE3ODg4OTAwNjQuQ2owS0NRanc1UDdVQmhEYUFSSXNBT1NsUzFOUDd0WFZMcXJqSWhCendhcWVyNkw2YjV2THlTZmR2SEl6SzhLaVhkSHd6alRSOHRDOEpqZ2FBclkzRUFMd193Y0I.*_gcl_au*NzU3NzQ2NjE1LjE3ODgyNzc2NjI.*_ga*MTQ3NDA4NjAwMS4xNzg4Mjc3NjYy*_ga_TVQJVGCS7R*czE3ODk1NzQ1MzgkbzQkZzEkdDE3ODk1NzQ4OTUkajU5JGwwJGgw\" target=\"_blank\" rel=\"noreferrer noopener\">Early Bird registration</a> is $20-80 per person.</span></li><li><span><strong>Dec. 10-23 ZIP Passes &ndash; The ZIP fundraising program, presented by Perry Homes, allows </strong>guests to enter one hour early (6 p.m.) nightly and have special access to the ZIP Lounge area, and includes holiday cookies and cocoa. ZIP passes start at $20 with children under 6 years old free of charge.</span></li><li><span><strong>Dec. 10-23 Platinum Passes &ndash; The Platinum fundraising program, presented by Northern Trust</strong>, provides early entry at 6 p.m. through a Platinum entrance adjacent to a dedicated valet. Platinum Pass holders also receive golf cart shuttle service from the heated Platinum Lounge to the Trail entrance, a drink and ride ticket, cookies, cocoa, and a lounge bar. Platinum passes start at $95 per person with children under 6 years old free of charge.</span></li></ul><p><strong>General Parking and Transportation</strong> Limited pre-paid Parking Passes grant access to the Zilker Tree parking lot, which opens at 5:30 p.m. nightly. Parking near the Zilker Tree is limited each night and tickets must be purchased in advance online for $25 per vehicle. Purchase a parking pass <a href=\"https://austintrailoflights.org/calendar\" target=\"_blank\" rel=\"noreferrer noopener\">here</a>.</p><p>Shuttle transportation starting from the Toney Burger Center to the Trail will be available on Dec.12 and Dec. 18-23. Visitors are encouraged to purchase a shuttle pass in advance to ensure availability. The shuttle fare ($10, lap children ride free) includes general admission access to the Austin Trail of Lights and a special entry line to the Trail. Parking at Toney Burger Center is free of charge.</p><p><strong>STARS at the Trail Non-profit Program</strong> STARS at the Trail extends the joy of the Austin Trail of Lights to nonprofit organizations across Austin. The program was created to ensure that those people in our community, who may not otherwise have the opportunity, are given a magical holiday experience tailored exclusively for them. Austin-Area non-profits are invited to enjoy the Trail of Lights through the STARS at the Trail program. <a href=\"https://austintrailoflights.org/stars-program\" target=\"_blank\" rel=\"noreferrer noopener\">Apply </a>to join before October 16.</p><p><strong>Sponsors and General Information</strong></p><p>Operating entirely with support from sponsors, donations, and funds from ticket sales, the Austin Trail of Lights, in partnership with the City of Austin, would like to recognize long-time title sponsor H-E-B. Additional anchor partners include Dell Children&rsquo;s Ascension, Vista Equity Partners, KXAN, Stonegate Pharmacy, Austin Energy, Austin Parks Foundation, Keller Williams, Raising Cane&rsquo;s, Northern Trust, Perry Homes, Hershey&rsquo;s, Austin Convention Center Department, Maudie&rsquo;s Tex Mex and more.</p><p>For general information on the 2026 Austin Trail of Lights, visit <a href=\"http://austintrailoflights.org\" target=\"_blank\" rel=\"noreferrer noopener\">austintrailoflights.org</a>, or follow on Facebook, @, @<a href=\"http://www.facebook.com/austintrailoflights\"><u>austintrailoflights</u></a>, or on Instagram, @<a href=\"http://www.instagram.com/ATXLights\" target=\"_blank\" rel=\"noreferrer noopener\">ATXLights</a>.</p><p>Would you like to bring your holiday act to the Trail of Lights? <a href=\"https://austintrailoflights.org/live-at-the-trail\" target=\"_blank\" rel=\"noreferrer noopener\">Apply </a>to perform. For those looking to host a Holiday Party at the Austin Trail of Lights, visit the website <a href=\"https://austintrailoflights.org/private-parties\" target=\"_blank\" rel=\"noreferrer noopener\">here</a>.</p><p style=\"text-align: center\">###</p><p><strong>About the Trail of Lights Foundation</strong> The Trail of Lights Foundation is an independent 501(c)3 nonprofit corporation dedicated to producing and maintaining the Austin Trail of Lights as an authentically Austin community celebration. The single-purpose entity raises funds through donations by individuals, businesses and through events like the Fun Run to ensure the event remains accessible to the entire community and supports the STARS program which has served over 23,000 community members via their non-profits groups. Since 2012, the event has also provided maintenance and upkeep of the historic displays at the event. The holiday tradition is curated in close conjunction with its long-time partner, Forefront Networks. The Austin Trail of Lights has been one of the top three most-attended events in Austin since the Trail of Lights Foundation adopted the event in 2012.</p><p>For more information on The Trail of Lights, please see <a href=\"https://www.austintrailoflights.org.\">www.austintrailoflights.org.</a></p><p><strong>MEDIA NOTE:</strong> For general press inquiries about the Austin Trail of Lights, please contact Samantha Foster at <a href=\"mailto:sfoster@saymynamepr.com\">sfoster@saymynamepr.com</a></p>",
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